How to grow a product to 2 mln downloads
Practical experience of growing Readdle’s flagman product PDF Expert.
- Why it is important to communicate the value of the product
- 3 key growth channels
- The place of email marketing in your funnel
- Funnel analytics and attribution models
About the speaker:
Pavel Sakhatskiy has 7 years of experience in growing various products. Three years ago he joined Readdle team as a Product Marketing Manager and today he is responsible for marketing activities of Readdle’s flagman product PDF Expert, email marketing, and monetization of Documents.
Since Pavel joined Readdle, his team managed to grow PDF Expert 10 times in terms of revenue and user base. How exactly they are doing this, what works and what does not, Pavel will tell at our next ProductTank Lviv meetup on January 24th.