Product-Market Fit: how to find your target user
Looking for Product-Market Fit: how to stop building a product "for everyone" and find "your" user
- What is Product - Market Fit and Product - Problem Fit
- Why you should look for it?
- How to understand what value we create and what we need to create
- How to find insights from users
- Building custom users
- Communication of user stories to the team
Speakers:
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Yaroslav Stepanenko
PhD., marketing and customer acquisition professional with 10+ years experience in developing and executing marketing programs for SaaS businesses.
Now he works for MacPaw, one of the most successful Mac software developers, on a product called Setapp.
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Pavlo Pedenko
Product Manager at Setapp.com, the consumer product of the year according to Product Hunt. Setapp.com is a fast growing SaaS business that was launched by MacPaw in 2017. Currently, Setapp has 16k paying customers and $1.6m ARR.
Pavlo drives ProductTank Kyiv community, organizes ProductHunt meetups in Kyiv, and mentors startups at Google Launchpad Accelerator program. Prior to MacPaw, Pavlo led product management and engineering team in the biggest Ukrainian media company. Pavlo was an event producer of Media Hack Weekend - the biggest hackathon in Central Eastern Europe.